also popular and online platforms

After years of repression under the Suharto regime, the movement developed new strategies of Islamic preaching to expand its influence in the public sphere,[35] leveraging not only mainstream politics but also popular and online platforms. Notably, the adoption of the movement’s ideas by Indonesia’s celebrity circles played a significant role in enabling them to transcend their subcultural confines and gradually permeate the broader social mainstream. To a great extent, this mainstreaming was enabled by musicians and actors who became actively involved in dakwah across the 2000s and 2010s, such as (late) Gitto Rollies, Sakti—ex-guitarist of the band Sheila on 7— (late) Jefri Al Buchori, Teuku Wisnu, and Arie Untung. It also includes their female counterparts who embraced the hijab such as Inneke Koesherawati, Shireen Sungkar, Dewi Sandra, and Laudya Chintya Bella. Using various platforms such as television shows, popular writing, and social media, these figures popularised สล็อต